About us

Mad Max Sportswear Company was founded in January 1999

History

Mad Max Sportswear Company was founded in January 1999 as a company focused on sportswear, accessories and other equipment for athletes. At that time, sportswear for bodybuilding and fitness became the main production program - an area in which we had been active for a long time. We considered most of the accessories and equipment for exercise only as an addition to the assortment. It included only 3 models of fitness training gloves, 2 models of belts and 3 models of boxing gloves. When we presented the first samples of gloves and belts to our friends, we were very pleasantly surprised by their enthusiasm. Within a relatively short time, some of them began to persuade us to expand the assortment with more and more products and to start developing new models that would meet their requirements and that were missing on the market. So we focused primarily on gloves, belts and other fitness training needs.

In order to be able to offer all our customers, professional bodybuilders and fitness enthusiasts as well as ordinary users more than just simple mechanical protection of the hands, back and other parts of the body during exercise, we started working with physiotherapists and industrial designers. We developed newer and newer products. Designs for improved models of gloves and belts were created. To perfect their production, it was necessary to look for revolutionary materials and technologies. These were mainly leather with the possibility of repeated washing, cooling and quick-drying materials, top-notch Velcro fasteners, labels, etc. A key point in this period for us was the start of cooperation with the Korean company VENTEX, which produces the best materials and their product range also includes the Healtha+ cooling and quick dry material, which we were the first in the world to use for the production of our unique gloves. In the following years, a material called body friend was even invented in cooperation with this company according to our requirements. We have started developing other completely innovative products that have been missing from the market so far, and progress is our priority. We are constantly looking for even more effective materials, technologies, ideas and ways to bring our customers products that would offer them significantly more than has been customary in this industry so far. Today, we can rightly and proudly say that we have become a leader in the application of “everything new”.

Present
We have introduced the MADMAX brand to more than 30 countries around the world and offer more than 85 products in our extensive range. Over the years, we have gradually introduced a number of new products, but the most significant innovations that have influenced not only the further development of our products, but undoubtedly the entire market, were the following:

“intelligent conception” for the development of new products,
gloves specially designed, developed and manufactured only for women,
use of cooling and quick dry materials for our products,
implementation of identification chips (RFID chips for identification),
use of materials that allow repeated washing
Swarovski crystals
belts with anatomical lumbar spine protection
We have also created a special collection called Dangerous game for Hard Core training, then a unique TATTOO collection dedicated to active women and even a Fight to the Death product collection suitable for boxing, martial arts, fitboxing and other similar activities. When developing products and technologies, we always rely on the valuable experience, advice and recommendations of all our users from a number of professionals, including Dexter Jackson, Dennis James, Darrem Charles, Adela Garcia Friedmansky, Oksana Grishina, Noemi Olah, Tomáš Kašpar, Tomáš Bureš, Marek Vomáčka, Krisztof Radzikowski, Silvia Czine, Milos Sarcev, Boris Orava, David Lupač, Slovak Bodybuilding, Fitness and Powerlifting Team, as well as the experience of amateur customers.

Currently, our company MAD MAX produces, in addition to gloves, belts and accessories for fitness and bodybuilding, also clothing designed for bodybuilders and athletes with an atypical figure (broader shoulders, narrow waist, thick thighs). When producing clothing, we place high demands on the selection of materials and the design of a perfectly fitting cut. We have also created a collection of compression clothing that helps blood circulation, faster regeneration, bringing more oxygen to the muscles, preventing cramps and preventing micro-injuries to muscle fibers.